It’s Your Blog And Your Reputation

If your business has its own blog, you can build your reputation and attract more customers without a major financial outlay. You can be sure that your competitors are doing it, so what are you waiting for? Here’s how you can use your blog to increase your customer base.

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Show People Your Good Reputation

Sometimes, the choice a potential client makes in determining who to give business to comes down to who has a better idea of what they’re talking about. Think about it: do you want an auto mechanic who has worked on every single make and model of car that’s come out in the last 20 years, or a mechanic who looks at your car’s clutch pedal and says “Oh, that’s a manual transmission, right?” So how do you build a reputation as being experienced? Try writing a series of blog entries that show off your expertise. If you’re an ad firm, for instance, perhaps some articles about today’s marketing trends. In other words, use your business blog to show off your awesomeness.

Link Symbiosis

Put links in your blog that point to businesses whom you have a working relationship with and who have a good reputation. Perhaps you have a mask-making business; put in links for mold-makers or latex supply companies. And by the same token, have those businesses reciprocate, putting links to your blog on their sites. It’s free advertising for everyone! Also, make sure your blog incorporates key words to facilitate good search results.

Turn Your Blog Into An Online Store

There are plug-ins that you can download that will put a shopping cart in your blog. As a rule, visitors don’t like performing too many click-throughs. So if you can make it ridiculously simple to order something merely by checking out your blog, then do it! Consistently caring for your customer is a great reputation-builder. If, for example, you have a blog for your sock-knitting business, then you can create the online equivalent of an impulse buy by having a virtual shopping cart within the easy reach of your visitors.

Kicking Ass And Taking Names

Improve your reputation with a landing page that enables visitors to interact more with your blog, giving you their e-mail address in exchange for access to special sections of your business blog. Perhaps these are perks such as discounts, special rates, exclusive announcements, to name a few. With those names and e-mail addresses, you have the makings of a fine mailing list. You can run promotions that offer discounts to visitors who recommend your blog to a certain number of their friends, for instance.

Put A Face On Your Business

Your business’ blog can not only show people you are knowledgeable and have a good reputation, but also that you’re a regular person, just like they are. Putting a friendly face on your business by means of a blog makes people more receptive to remaining in contact and quite possibly, availing themselves of your goods and services. By creating a community within your blog, you strengthen your customer base and turn your blog into something that they recommend to their friends. This might mean getting a little personal; perhaps a photo or two, a few stories about you or your business, behind-the-scenes sort of things. It’s a risk, but people do respond better when they see that they’re being addressed as people by people, rather than a corporate robot.

Your business blog has the potential to be one of your most effective reputation building tools, and what’s more, the relatively low cost of this medium all but assures that your returns will far outweigh your initial investment.

John Terra has been freelancing since 1985, and his work has appeared in diverse places like Inc Magazine, Computer Shopper, The Nashua Telegraph. He writes about a number of diverse topics, everything from gaming to cleaning gutters to personalities such as Steve Wynn.

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Born and raised in the Boston area, I was rocketed to New Hampshire, where under the Granite State's yellow sun and lack of income tax, I have gained the powers of super-sarcasm, brilliant creativity, and slightly disturbing sense of humor.

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