Keyword research – From Beginner to Winner

One of the most important foundations of strategic SEO and SEA is a comprehensive and in-depth keyword research. Who does good work here presents his SEO and PPC efforts on a solid footing and avoids the problem, determine at a later date to have put on the wrong keywords. But what comprises a good keyword analysis? What are good tools to help one? These and more questions, I would like to know. In my next article that keyword research should be at the beginning of an SEO project indeed, but should not be viewed as a completed process, if one starts with the reaction of his SEO measures. Rather, the process of keyword analysis should be repeated at regular intervals from time to time in order to allow changes in competition and the market in which you are moving, in its SEO efforts promptly integrate and thus can always be up to date. Often one does not go through all the steps that are carried out in basic research at the beginning of a project, but this later.

google keyword research planner

Another important aspect is to plan enough time for basic keyword research for his project plan. Here you should take enough time to be able to analyze and evaluate the keywords profound.

What is a good keyword research now from the core? I put you in the following steps before, the successive building in my eyes be a good basis for a keyword research. The aim is to determine from the largest possible amount of relevant keywords, the prioritization of the implementation of SEO optimization using the potentials of each keyword.

Understanding brainstorming

At the beginning of each keyword research should be a brainstorming session. In this brainstorming concepts are formed, of which it is believed that they are used by potential prospects to search for the products or services that you offer. Here one should not judge and question whether these terms are really looking for or not, but totally open mind, gather everything that could fit, even if it still seems so far-fetched in the first step first.

Gathering their own data sets

In a second step you should look if you have a custom data sets from which you can see the keywords that you have identified on the brainstorming expand. On one hand lend themselves to keyword lists that you have already created earlier. Furthermore, the company web analysis tool is an important source of potential keywords, the keywords have these, have come to its site over the visitors. In a time when fewer and fewer of Google keyword data (key word: Not Provided) are received for searches that here the data material is now no longer as good as before. However, as I find, is obtained here, still a good first feeling for keywords that bring currently a lot of traffic to your own website and on the other hand for keywords that bring little traffic to their own sites, but might have a high visitor potential , one would optimize it. I have also had the experience that it certainly also makes sense to take a look at the analysis of the referrer sites on your own web analysis tool that bring visitors to your page. If the sub-pages you look at, come to their own page on the User, interesting conclusions on potential keywords can also be quite done because the pages that visitors guide to one’s own side, of course often and positioned in a meaningful way in their own industry environment are.

Google Keyword Planner

Market Research

After you have tapped rather the internal sources and resources to identify appropriate keywords, you should now take a look at the bigger picture and look around in its market environment. The first step of the approach can take a look at the Keyword Planner tool from Google bring. This tool, originally designed more for SEA research can also be used for SEO, of course. Here you can on the one hand to display the search volume for specific keywords, which is used at a later stage of the search (potential assessment). On the other hand, a tool but also more keywords, which are related to a sought specific keyword. Here either conceptual ideas or entire ad groups (SEA) is distinguished. It makes sense now to have passed through the previously compiled keywords from brainstorming and your own data sources here once to generate more ideas and suggestions.

In addition, it makes sense to enter the previously generated keywords in part once on the Google search, to generate the one hand, more keyword ideas via the “auto complete” and “Searches Related to” but also to take a look at sites that tendrils on the top places on these search terms and explore them in more detail. On these pages you can get a good idea how to optimize here and work out keywords that are directly related to this. For the auto complete there with uber suggest a cool tool to evaluate precisely this function for keywords.

Auto Suggest Google
Auto Complete feature of Google
“Related searches” on Google SERPs

Addendum: Another nice tool is suggest it, in which a keyword Suggest the functionality sites among others even Google can display. Really useful I think.

Other good indications can also be obtained from the use of SEO tools like SEOlytics, Sistrix or Search Metrics. Here you can see on the one hand, achieved your page already in Google rankings for relevant keywords which. On the other hand, one can also perform independent keyword research also depending on the tool or analyze the SERPs based on individual keywords, so as to identify potential competitors and here again perform individual SEO analysis to work out at what keywords they have grown yet.

There are of course a number of other tools that support one in the keyword research in finding market relevant terms. A good list from last year can be found on the blog.

Competitor research

First clues to I have already explained above (analysis of SEO tools). However, can this course, complement or expand. A look at SEA for example, makes sense, ie to look at what keywords your competitors book and include them in the analysis. As already mentioned above also makes perfect sense to the websites of competitors that you already know or has identified more than SEO tools, detailed deal, and scour the sites for matching relevant keywords or to look at what terms entwine these well to which one does not yet entwines.

The potential evaluation is the final step of a detailed keyword research: It has now generated a fairly extensive list of keywords, which now applies to priority. The prioritization of course depends on one’s own objective of the SEO measures. I put in my strategy rather on the optimization of some few Money Keywords or I want optimize a greater amount Long tail keywords? So how do I make such a potential rating?

The first step is to evaluate the keywords by search volume and competition also according to CPC. Here, both the popular SEO tools and the Google Keyword Planner provide the relevant data. Thus, the above figures should be compiled for each of your keywords.

In addition, the tool Google Trends supplies data for the past and projected future

Google Trends

Development of search volumes of keywords. This consideration should also be included in the assessment. In addition, some SEO tools (eg SEOlytics) independent potential analyzes that determine under connection of own web analysis tools, such as the traffic would develop when specific keywords on front seats (3,2,1) to Google would come. Also, this information can be included in his review.

At the end is thus a matrix of keywords, which are supplemented by values for search volumes, competition, CPC, traffic evolution. This matrix can then be filtered and sorted by the individual values so that prioritization can be made and one can derive his approach in the optimization of this list.

I hope to have you convinced a bit more about the significance and importance of keyword research and have mainly supplied a few ideas for your next search.The list does not claim to be complete. Surely you can make much more in the context of keyword research and use it more, and other tools.

Albert Palacci occasionally writes as a technology journalist, he is also writing regularly for online magazines and websites and he is regular contributor to various blogs. More about him you can find on this Twitter and Google+ profiles.

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Albert Palacci occasionally writes as a technology journalist, he is also writing regularly for online magazines and websites.

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