The term web conversion is defined as the percentage of users who visit a website and carry out a specific action. Website conversion deals with generating sales or leads. A website should be created in a way that it tempts its visitors to fill up a form leaving their personal details or persuade the user to purchase products or services. Web designers create websites with this intention. However, not all websites are successful in achieving good conversion rates. Discussed below are a few tips that can enhance a websites conversion rate.
Recheck on the design of the website
No web designer will create a website with the intention of annoying visitors. When your website does not generate the required conversion rate, one of the reasons could be the design not being up to the mark. You can visit the website that you created and recheck on its design aspects. Check if the website’s navigation and links are smooth. Put yourself in the web visitors’ shoes. If the website confuses you, it can confuse other web users too. You can make your webpage’s links more accessible to visitors as a majority of visitors leave web pages that they find confusing.
Do away with the junk traffic coming to your website
Websites have low conversion rates despite designers creating quality web pages. This is because of junk traffic coming to websites. Once you are aware that your website is not generating enough leads or sales, despite having a good number of visitors, you can check on the kind of traffic that your website receives. If your website receives junk traffic, you can look for ways to deal with the same.
Take off unimportant advertisements, from your web pages if you have any. Web users click on such advertisements and loose interest in purchasing the product or service from your website. Websites will receive the required number of hits no doubt. However, conversion rate of such websites will drop.
Avoid distracting visitors
If you wish to convert your website visitors into potential leads, you should avoid having any extra elements on your webpage. Having popup windows distracts any webpage visitor. Window popup does generate additional review, no doubt. However, great care must be taken while using a window popup. To make things worse for you, you can have visitors who land on your website and once the window popup appears, the visitor, jumps to the webpage as directed by the popup window. Thus, you have a visitor landing on your page who is distracted by the popup window and fails to fill out a form of his personal information or purchase the product or service you are selling. This brings down the conversion rate of your webpage. The golden rule is to carefully use window popup.
Include testimonials on your web pages
A testimonial is a formal statement that an individual makes testifying the character or goodness of a product or service. You can include testimonials in your web pages. This will give visitors confidence about your webpage and the product or service that you are dealing with.
These were just a few tips you can follow to increase conversion rate of your website. There are other ways you can work on to enhance your website conversion rate.
This is a guest post by Sharon Thomas of thecornersuite.c0m, a site that offers savings and current information on dish network internet, as well as dish.com services.