When someone clicks a link to your website, the first page they see is called the “landing page”, which, if you think about it, is a fitting descriptive term. This page is where visitors “land” at your site. It’s your front porch, so to speak.
So, if you’re entertaining visitors, then it’s important to make sure that the front porch is a welcoming and interesting place, something which makes people want to stick around and visit for a while, and go further into the house, so to speak. In order to do this, you need to make sure the landing page reflects your business, and therefore, you need to get your hands dirty and customize the page to suit your unique needs.
A quintet of landing page design apps to help you along.
The Ion platform focuses on mobile optimization, multi-page paths, and speed. According to their site, you can create a suitable landing page in about an hour, and within two hours, you’ll see results. Ion offers support in the form of phone access and direct e-mails, and if you’re a beginner, it’s good to know that you have someone nearby to answer questions.
GetResponse offers templates, drag and drop controls, one-click publishing, and visitor and page view tracking. Since e-mail is a crucial part of e-commerce marketing, GetResponse also emphasizes the ability to have your landing page mesh with your overall e-commerce strategy . Social media isn’t forgotten, either; once your page is ready, you can automatically add it to a Facebook fan page, assuming you have one. Incidentally, if you don’t have one made yet, make it. Now. Go on. Right now. Then come back to this article. It’ll still be here. After all, social media is here to stay and your business needs to have a presence there.
If you want a fast start, then you want InstaPage and its catalogue of numerous landing page templates. The page builder is total drag and drop, which lets you customize the page quickly, making those tweaks to bring the page in line with your business’ mission. Add to this the very crucial ability to easily add third party content like Facebook or Twitter, as well as providing you with a Google friendly finished product, and you’ll find that InstaPage gives you the means to create the right landing page even if you’re the sort of person who wouldn’t recognize a piece of code if you tripped over it.
PageWiz calls out features such as ease of use, pre-made templates, no programming experience needed, and high speed. It also gives you access to your landing page under your personal domain, plus live statistical information and measurement tools for real-time performance data.
Do you want more than just landing pages? If so, the you want LeadPages, which gives you the ability to make not only landing pages, but capture pages, launch pages, sales pages, and more. You also have good choices of where you want to publish your landing page. Publish your pages on your own server or, WordPress, or use LeadPages’ own platform. Keeping in mind the growing popularity of mobile web usage, LeadPages notes that their landing pages easily work on iPhones, iPads, and Android devices. This is a key aspect of landing page design if you want to stay ahead of the curve.
The above apps are just five in a crowded field of landing page design utilities. The one common thread they all have is that you don’t need to outsource your landing page design; you can control every aspect of it yourself. Check them out, and get working on that ultimate page that wins hearts and minds!
John Terra has been writing freelance since 1985. A dedicated web fanatic, he’s done numerous reviews for publications such as Computer Shopper, and written about everything from Halloween to personalities such as Gary Crittenden.