Create the Ideal Business Site for 2013

In this age of sustainability, virtual networking and utilizing technology to simplify and improve business practices on every level, it makes sense that companies and representatives are using their website’s domain name for branding and contact information. Rather than print out hundreds of business cards that will eventually become outdated information, lost or tossed out, more small business owners are developing websites that represent their small business’ brand.

Create the Ideal Business Site for 2013

A simple WordPress website can be your virtual business card, CV and data mining source. Gregory Cohen, of CrossTown Digital Communications, says that identifying your website’s goals is the first step to creating a great site that will best serve your needs. Let’s take a look at what you hope to accomplish by creating a killer website.

Goals for Your Site

As Cohen says, a business website is a means to an end, so make a list of what you would like your website to accomplish. Keep in mind that there are some things that your site will not be capable of doing immediately and understand that every task that is done well and is successful takes time. For example, if you want your site to house a database on the same server and have a guaranteed 99.9 percent network uptime, then getting a Windows VPS server equipped with MySQL and PHP capabilities will help your site to accomplish that goal. If you want to create a site that will collect contact information from visitors, building a splash page might be a good solution; you can create a form that will request contact information from site visitors. If you’re the DIY type, there are plenty of splash page forms that you can install as a plugin for your WordPress site, like SplashGate. Last updated in 2011, SplashGate is still rated fairly high among the splash page plugins offered by WordPress.


The next step to creating a site that will help drive more traffic and conversions for your business, is creating a clean design that is simple and easy to manage. Many times when business owners create their first site, they want to include flashy banners, lots of animation and auto-play videos, but this is definitely the wrong way to go. advises first time web designers to create a clean, simple design that can be easily found by search engines. Use limited flash animation and when including images or video on your site, be sure to use alt tags to describe what is featured in the images and video. These tags and other keywords used in the site’s copy are identified by search engines and help users to find the sites that they are looking for.


Many times, users will scan a site quickly to see if the site has the information that they’re looking for; if it’s not the site they need, they’ll leave quickly. That’s why you will want to grab your visitor quickly with content. To make your content clear and easily found on your site’s pages, ensure that you break up your copy with bullets and headings.

Paying attention to details is also important; have a second pair of eyes review your site to spot any mistakes. You would never want a client to find a glaring spelling error or find out from a potential client that your shopping cart hyperlink was misdirected to a 404 error page. It’s best to ask a trusted friend to have a look at your site and make helpful suggestions before you advertise your new website to the world.

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